Take a moment, if you will, to think back to your days of high school or college. Think about all of the courses you took, and the materials you had to learn.

Which were the ones you learned the most from? Were they the classes where the teacher droned on and on for an hour or two? Were they the ones where you spent most of your time reading from a textbook? Or were they the courses where you got in there and worked with the material you were learning?

How many children remember how to make a baking soda and vinegar volcano? I’m pretty sure the number is hovering close to the 100% mark. Why do they remember that when they can’t even remember to pick up their dirty clothes from the floor?

It’s because they ENJOYED the experience of crafting and setting off the volcano!

This is the approach you need to take to your coaching.

If you want your students to remember what you are teaching them, you need to make it a hands-on, fully immersive experience. That is the key to making a successful life coaching course, one that will flourish, grow, and reach more people!

What Type of Life Coaching Experience?life coaching

When crafting the life coaching course, you need to decide what type will serve you and your students best.

Some people are amazing when they are sitting in front of a group of people, but they have a harder time with one-on-one interaction. Others are EXCELLENT when talking via Skype, but when it comes to recording their course materials on video or audio, they fail.

You need to find the type of life coaching experience that will allow YOU to excel, but also one that helps your students to become fully immersed. Some of your students will hate sitting in front of the computer screen, while others will prefer the anonymity it provides.

So which is best for you and your students?

Online Courses

Courses given almost exclusively via the internet can be a great option for a number of reasons:

  • You spend far less time teaching. Considering that all of the material is written or recorded, all you need to do is answer emails, provide coaching via phone, and be available to the students should they need you.
  • The students may feel more comfortable. If students prefer to choose their own time, place, and setting for their coaching, an online course is ideal for them.
  • It is more flexible. With face-to-face sessions, you have to be somewhere at a certain place and time. With online courses, you and your students can set the time and date to study, meet, and interact.
  • The cost can be much lower. If all of your materials are recorded, you can offer unlimited access to your life coaching course for a fairly low price. It’s much cheaper for your students than in-person coaching.

However, there are also a few drawbacks to the online coaching courses:

  • You can’t be certain students are following through. All of the material is online, so you have no way of knowing that your students are actually reading/studying/understanding the material, or doing what it says.
  • It’s far less personal. Online life coaching courses are much more “one size fits all”, so it’s harder to personalize the course for each of your students.
  • Students have less interaction and help. Everyone has problems that they need help to solve, and there’s no way to write an instruction manual for everything. There are often times that your students will need help from you, but the fact that their course is online means that they will have far less interaction with their coach–you.

So, is the online course the way to go?

Offline Courses

Some coaches love interacting with their students face to face, and there are a lot of things that make an offline coaching course an awesome choice:

  • A lot more interaction between coach and student. If every coaching session takes place face to face, you are there to offer help and advice in real time. No waiting for an email or Skype call! It’s all right here, right now!
  • Easier for a people-person. If you, as a coach, prefer to interact with your students, online courses can be quite hard for you to craft and execute. A personal, one-on-one or group course is MUCH easier to craft, and you’ll find that it’s a much more immersive option.
  • You can ensure students are following through. All of your sessions are in person, so it’s easy for you to make sure that the students are actually reading and understanding the material. You’ll know right away if they’re not following through on their assignments, making it much easier to correct negative behavior.

Of course, there are a few drawbacks to the offline, face-to-face coaching courses:

  • It takes more time. Not just your time, but also your students’ time. You have to find a time and place where you can meet, and you spend an allotted amount of hours per week in coaching. For busy professionals, this may be an impossibility.
  • It’s more costly. Again, both for you and your students. Your prices will be higher due to the fact that you can only deal with one client at a time, and you’ll have to account for travel expenses. For some students, the cost of an offline coaching course is just too high.

The Solution: Hybrid Courses

If you want to create a course that is fully immersive, convenient, and ideal for the coach-student relationship, you may want to consider a course that involves the best of both offline and online courses. How does this work?

Online elements –– All of the material is available online, including reading materials, video, and audio recordings. Students can choose the time and place for study, and they are able to go through the course at their own convenience. You are also available via email and Skype calls.

Offline elements — You and your students meet and interact at pre-determined intervals during the course, such as once every week, twice a month, etc. This way, you can be sure the student is following  through with the materials, and it provides you face-to-face, personal interaction to help make the course more tailored to the student.

This will help to keep the price of your course down, but will ensure that your student gets what they need from the course!

What Your Life Coaching Course Needslife coaching

If you’re going to craft a lift coaching course, here are a few things you need to keep in mind:

Problem = Solution

In order for people to be interested in your course, you need to have a solution to a problem they are facing. Your goal, then, is to find a problem many people encounter, and come up with your own tailored approach to solving that problem.

It can be a generic problem, such as “no friends”, or it could be a more specific problem, such as “avoiding micromanagement work habits”. It’s all about finding a problem, and offering people a solution via your life coaching course.

Finding Your Niche

Can you really offer the solution to BIG problems? Can you solve things like:

  • World hunger?
  • All interpersonal relationship problems?
  • Not being a millionaire?

The truth is that there are big problems even beyond your control to solve or address. Plus, there are a lot of courses that deal with these big, overarching issues.

Your secret to creating a successful life coaching course: address a specific problem! Your goal is to find a niche small enough that there isn’t a lot of competition, but where there is a high demand.

For example, how many courses are there on “how to make money selling beaver pelts”? Probably not many, but the demand can’t be that high, either!

If you went with “how to make money”, the demand would be VERY high, but the competition would be fierce.

Instead, find a niche that walks the fine line between supply and demand. Solve a specific problem that many people face, and you’ll have no trouble finding clients for the course.

Break it Down

What course would you prefer: “How to Be Successful” or “8 Weeks to Resounding Success at Work”? If you’re like most of the people in the world, you’ll opt for the latter. Knowing how long the course lasts is just as important as knowing what the course will do.

It’s vital that you have a course structure, including:

  • The lessons that will be learned
  • The materials (audio, visual, written) the students will need to go over
  • The focus of each portion of the lesson
  • The timeframe for each of the lessons

This will give you an overall timeframe of how long the course will last. Life Coaching courses are NOT meant to go on forever, and giving your students a timeframe will help them to immerse themselves more fully into the course while it lasts.

Crafting and Delivering the Courselife coaching

Now that you’re sitting down to craft that course, here are a few things you need to know about both the creation and delivery of your life coaching course:

Create For Your Students

Your goal is not to create a course that EVERYONE will want to take, but it’s to create a course to address a specific problem. With that goal in mind, make sure the course is crafted around the students that will be taking it.

For example, if you are creating a course for at-home mothers, there is no need to include elements on how to get along with coworkers. You could, however, provide a module on how to network with other mothers in your city, community, social groups.

Tailor your coaching to the people who will be taking the course in order to help them get the maximum value!

Start Small

If this is your first coaching course, why would you aim too high and take on a dozen clients at once? You’ll end up overwhelmed and burned out, not to mention failing to deliver quality to your students.

Instead, start out with a small “test group”. You can have just one student, or start with a small group. Give them focused, prioritized attention, and use it as a learning experience. By the time you finish that first coaching course, you’ll understand yourself, your course, and your students much better. You can use that understanding to improve your course for the next batch of students, and so on.

Make it Interactive

Hark back to the intro, and think about the courses that helped you learn the most: all of them were interactive!

Make your courses interactive, with lessons, tests, reviews, and assignments for each of the students. This will ingrain the materials in their mind, and it will help to make the experience a much more intensive, immersive one. It’s not just about you droning on at them, but it’s about you working together to solve the problems in their lives!

Force Students to Follow Through

If there is no follow-through, your students will never improve. What can you do? Make sure they follow through!

Make sure that each video, lessons, and module comes with homework, and follow up on your students in order to ensure that they are following through. You need to encourage your students to actually do what the course is instructing them to do, as that is the only way they will see the improvements in their lives.

Give Options

The more options a student has, the easier it will be to craft a coaching program that works for them.

  • Let them choose from written, audio, and video recordings of all the materials
  • Allow them to add more face-to-face meetings every month (for an additional fee)
  • Give them multiple methods of getting in touch with you
  • Permit them to structure their learning time however they want

The more flexible the course, the happier the students will be!

Be Accessible

Your students are going to want to talk with you, and you need to be available at all hours of the day. This may be a hard saying for you, but it’s the price you pay for being their life coach.

Give them a way to get in touch with you in a hurry should they need to. This means handing out your email, social media accounts, and possibly even your work phone number. Students who cannot reach their coach in a hurry will often feel like they aren’t getting what they paid for!

Get in and Get Out

Life coaching courses are NOT meant to drag on for month after month. You are supposed to get in there, help them solve whatever problem is affecting their lives, and get out. You’re not their therapist or a permanent fixture in their lives.

Your course needs to have a start, a middle, and an end. You can offer more courses or additional modules, but you shouldn’t make the course an interminable one. It will make you look like you’re trying to get more of their money, when really all you’re trying to do is help them out.

And remember, your students may find your help addictive. It’s so easy to rely on someone else to tell you the answers, but that’s not what coaching is all about. Your goal is to help them learn how to make their own decisions. Get in, train them, coach them, and launch them out on their own!

Follow these tips, and you can make the coaching course an intensive experience that will benefit your students greatly!

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Ajit Nawalkha

Ajit Nawalkha is the Co-founder of Evercoach. He is passionate about disrupting industries and creating positive change. Ajit is a business coach himself.

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