In Words of Rich Litvin

Someone asked me the other day, they said, “How do I make sure I have success that just goes up and up and up? And it’s not this up and down.” And I haven’t a chance to get back to them yet, but I want to say that’s a misunderstanding.

Life’s not like that. Business is not like that.

You have your ups, and you have your downs. It’s just how it is. It’s like the waves of the ocean.

So my biggest struggle? I struggle all the time, just at different levels.

Three years ago, my business was really doing well, and then I took six months off to write my book. And I immersed myself in that, but I’ve never written a book before.

I wanted it to be fun. I wanted it to be interesting. I wanted it to draw out really powerful distinctions. I wanted it to be a great book. The book got published.

It’s called The Prosperous Coach.

And then Monique, my wife, was quick to point out that the irony of the fact that I’d written this about how to be successful as a coach, and I didn’t have any clients at that time because if you take your attention off creating clients, then you’re business slows down.

And that’s what happened. And there are moments like that, up and down, throughout my career.

And I’ve learned to embrace them. I’ve learned to put things in place to support me in that time.

So I’ll make sure I create savings. I have a business savings account that only ever goes up. I’m not allowed to touch it.

It doesn’t go down so that I’m never in that place of being more needy that I want to be.

So like I said earlier, I know that my clients need me more than I need them.

So I’ve learned to be okay with struggle. It’s just part of the journey.

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Ajit Nawalkha

Ajit Nawalkha is the Co-founder of Evercoach. He is passionate about disrupting industries and creating positive change. Ajit is a business coach himself.

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