A super-engaged email list is the fastest (and best) way to create a steady flow of clients.
List-building is something often overlooked by new coaches who get distracted by social media. While I do believe social media is potentially a great way to get clients, the money is, and always has been, in your email list. Your email list is full of people who have raised their hands and said, “Yes, I want to hear from you.”
They are your warmest leads and should be nurtured.
So how do you grow your list, especially if you’re starting from scratch? I’ve come up with nine ways to do it without breaking the bank. For the most part, all of the techniques listed here can be implemented for low cost or even free.
Hosting a webinar or teleclass positions you as the expert in your niche.
Choose a topic your target market is struggling with and teach them how to overcome the problem in your webinar. This is your opportunity to showcase your expertise and show potential clients you know what you’re talking about.
It’s also one of the easiest to things to set up and implement, even if you’re a new coach. All you need is a lead capture tool, such as Lead Pages, and a computer or a phone.
A lead magnet, also known as a freebie, freemium or ethical bribe, is something you offer your audience in exchange for their email address.
Gone are the days when “sign up to receive my newsletter” is enough to get someone to sign up for your list. Your lead magnet gives your audience a taste of what you have to offer and a reason to continue to follow and learn from you.
It should address your target market’s biggest struggle and solve at least one problem for them. One caveat is the lead magnet must be really good.
This is your chance to make a lasting first impression.
Have you ever downloaded someone’s opt in and felt underwhelmed? Make sure you’re not that person. A stellar lead magnet will make you stand out. When in doubt, implement the “would you pay for it?” test. Ask yourself if you would pay for the content in your freebie. If the answer is yes, you’re good to go.
Guest posting has been one of the best ways to grow not only my list but also my credibility. Guest posting is perfect if you have a small following and not many people who visit your site daily.
Contributing on someone else’s blog gives you the opportunity to leverage their super engaged audience. You will be exposed to hundreds, if not thousands, of people who would never know about you otherwise.
Be sure the place you contribute to targets a similar audience and maximize your list building efforts by including an intriguing bio with a link to your stellar lead magnet.
Running free challenges has been one of the best ways to grow my list by hundreds at a time.
Challenges should be anywhere from 5 to 10 days and should be results-oriented. You want your users to experience a small win by completing the challenge. This gets them excited about future opportunities.
At the same time, the challenge gives potential clients a taste of what it’s like to work with you and learn from you. You can run a challenge on almost anything, including weight loss, increasing confidence and self-love or business building.
Everyone loves a giveaway. Just make sure you choose a prize that makes sense to your business.
Make sure it’s relevant and not random. You want it to be enticing to your ideal client. But if you’re a health coach, you shouldn’t give away iPads as an incentive. Instead, a prize pack that includes your favorite health products, books and a free session with you would be a better choice. Use a service like RaffleCopter or KingSumo Giveaways to increase social sharing and to grow your list even faster.
An online summit is you hosting a dozen or so experts on a specific topic as an authority.
You want to choose a topic relevant to your list and ask experts in the same field to contribute an audio or video interview. Most speakers are required to share the summit with their mailing list, so you get exposure to their audiences as well.
My best tip for hosting an online summit it to choose your speakers wisely.
If you have 20 experts, each with a list of 5,000, essentially you will be exposed to 100,000 new people. The standard conversion rate for online summits is approximately 1% to 2%, which means you can grow your list by 1,000 to 2,000 hosting a single summit.
Do you have a great idea for a new program or training, but it’s not quite ready yet? You can tease your audience and ask them to sign up for the early bird specials by jumping on your interest list. This is not only a way to build and segment your list, but it’s also a great way to build excitement for your upcoming program or project.
A quiz is a great way to assess where potential clients are.
If you do this correctly, you can also segment your list to for better sales conversions later. Not only does your audience get to participate in a fun and easy quiz, but they also get to see the importance of working with you based on the results they get. I recommend offering a PDF with more detailed results and suggestions based on their answers.
Call to Action Button
Don’t miss the opportunity to get current readers on your list. Perhaps they landed on your blog for a social media post, a tweet or a link from someone else’s website. You want to make sure you catch them by having an easy call to action button at the end of your post.
This post was contributed by Jenn Scalia. Know more about Jenn Here.