2017 is just around the corner and it’s time to reflect on the past year.
While taking stock is an awesome way to create powerful, new goals for your coaching practice there’s another piece of the puzzle you need to add to this end-of-the-year routine…
Look for emerging trends that are creating waves in the coaching industry. New trends will help you update, upgrade and keep up with the client expectations.
Implementing a game-changing trend at the right moment, could potentially transform your entire practice and create incredible success in a very short period of time.
Here are some of the top trends that are already creating a buzz in the coaching industry.
Game-Changing Trend #1: Riches in The Niches
It can’t be denied.
The coaching industry is becoming extraordinarily crowded.
It’s an arena that continues to be flooded with new coaches as more and more people turn to this highly profitable, incredibly fulfilling line of work.
This may sound like bad news and the words “scarcity” and “competition” probably flashed in your mind.
But here’s the good news…
There’s a smart way to stand out from the crowd so you can continue to experience healthy growth in your coaching practice…
Think about how you can niche down in your area of expertise and don’t be afraid to go deep.
What this means is that you should look at specializing and focusing on an extremely niche audience.
For instance, let’s say you’re a health coach. Don’t stop at, “I’m a health coach for busy women.”
Take that specialization and then niche down further.
“I’m a health coach for busy women entrepreneurs,” is good and “I’m a health coach for busy women entrepreneurs who are moms,” is even better.
Clients are drawn to specialist coaches who can cater to very specific needs.
When you’re a rockstar in a very precise niche, you will be rewarded with remarkable growth and a massive boost in your income and profits.
Game-Changing Trend #2: Human Contact
It’s going to be the year of “live coaching retreats.”
The “live retreat” is not a new trend but it has been gaining traction and popularity over the past few years and shows no signs of slowing down.
If your coaching practice currently operates online, begin looking at ways you can connect with your clients face-to-face.
Live retreats offer human contact. Real conversations.
These are connections that go far deeper than just words on a page. Online communications such as email and video calls just cannot compare.
Live retreats are also priced higher than online sessions and this means that this is a powerful and reliable method to boost your income and profits.
Game-Changing Trend #3: Let’s Get Physical
The age of the physical product is here.
Futurists and experts predict that entrepreneurs who sell physical products are set to experience exponential growth in their business.
How does this trend affect you as a coach?
Think about adding physical products to your programs — especially long term, high-end programs and masterminds.
These products should be designed to enhance your clients’ experience.
One of the simplest yet most effective products you can offer is a planner or journal that is designed to improve your client’s coaching experience.
Do you ask your client to identify their top 3 intentions for the day? Then make sure your daily journal or planner has a segment that includes this action item: “List your 3 intentions for today”
An important point to keep in mind is that creating and selling physical products will add a brand new segment to your coaching practice…
This means additional resources — such as time and money — are needed to make it work.
Do not attempt this if you’re a new coach who’s just starting out.
But if you have been in the industry for a while and you have a team you can rely on, seriously consider offering physical products that will enhance and enrich your clients’ experience.
The success that you are looking for is within your reach.
Stay open to implementing the right coaching strategies and trends, while maintaining an innovative and creative outlook that will increase client satisfaction and results.
Keep doing this over the next 12 months, and 2017 might just turn out to be your best year yet.